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05.10.2010
DEKORADA - an innovative retail concept in Galeria Echo in Kielce
DEKORADA - an innovative retail concept in Galeria Echo in Kielce

Dekorada is an especially designed, functionally and architecturally singled out retail space dedicated to one business line. Galeria Echo with its 5,000 sqm will have several dozen tenants offering products and services connected with finishing, furnishing and decorating interiors.

“We are addressing the expectations of our customers and we are offering them Dekorada – a place where they can find everything they need for finishing and furnishing interiors. The retail offer of Dekorada will be complemented by services of decorators and designers. We are creating something more than just a place where our clients receive a full offer, more importantly they will also find there specialist help that is necessary when finishing and decorating apartments, houses and offices,” says Marcin Materny, Shopping Centre Department Director at Echo Investment.

What makes the Dekorada project unique is first of all its specific spatial concept. The area adapted by the retail and service offer will be organized around the public space, thematically and functionally interwoven with one another. While having a cup of coffee or tea in the centrally located café, our clients will be able to familiarize themselves with catalogues of the Dekorada shops, meet designers, get a piece of advice from specialists, look at designs and decorators’ proposals with their friends and talk about décor of the house or office interior.

“Dekorada’s modern, fresh and consistent style is first of all to inspire and arouse interest but also to emphasize and expose the strong offer under one logo. Dekorada’s interiors create an impression of an open-plan department store connecting a varied offer of many tenants. The external fixtures are designed in a way that clearly marks the presence of Dekorada in Galeria Echo and spatially separates the whole offer. It is a completely new and different form of selling, thanks to which it will be possible not only to buy a product but also a full set of information, knowledge and advice connected with it,” says Antoni Konarski from the Broadway Malyan architectural studio, which is preparing the architectural concept of Dekorada.

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Galeria Echo in Kielce is the largest shopping and entertainment center in the Swiętokrzyskie region.
In extended Echo Gallery customers will be able to shop in almost 300 stores.

At levels -1, 0 and 1 provided the wide range of commercial and service along with numerous restaurants, cafes and fast food. The two topmost storeys of the center were designed for entertainment and recreational functions. Customers shall have attheir disposal a body building gym, a fitness club, a 12-alley bowling, numerous restaurants, cafes and a playing ground for children an area approximately 300 sqm. Also on the second level of Galeria Echo will be located Dekorada with a selected range of equipment and interior decoration.

Total area of Galeria Echo shall equal approximately 159 000 sq.m., in which the leasable area shall take up 70 000 sq. m. Customers will be able to use approximately 2 300 parking places.

The new Echo Gallery shall be opened in first part of 2011.

The design of the Echo Gallery expansion and the multi-storey car park was created in the architectural studio Detan of Kielce and the design of elevation was created by the architectural studio Open Architekci of Warsaw.

www.nowa.galeriaecho.pl

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Broadway Malyan is an architectural studio established in 1958 offering solutions at every stage of a project thanks to its specialists, who include urban designers, masterplanners, town planners, landscape architects, regeneration and sustainability consultants, and interior designers. Broadway Malyan currently has a chain of thirteen international offices operating throughout the UK, Europe, the Middle East and Asia.

www.broadwaymalyan.com

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