Answear, a brand familiar to Internet users, will make its debut in Galeria Echo in Kielce in autumn later this year. Its first high street salon will have an area of nearly 1,000 sqm.

Answear.com, a project of the authors of the House and Mohito brands’ market success i.e. Krzysztof Bajołka and people connected with the former Artman, is the first multi-brand platform combining e-commerce and traditional retail chain, created on such a grand scale in the Polish clothing industry.

Several dozen brands available in Answear include among others: G-Star, Pepe Jeans, Tom Tailor, Ben Sherman, Fornarina, Melissa, Guess Jeans, Numph, Nike Sportswear, Energie, Miss Sixty, French Connection, Onitsuka Tiger and Cheap Monday.

“Salons with an area of over 800 sqm have been designed on the basis of a multi-channel sales model. The solution will make it possible for customers to use both the carefully selected product offer of the high street chain and the full range of products available in the Internet store. Unlimited sales space created in this way opens entirely new possibilities with regard to creating a brand portfolio” says Krzysztof Bajołek, President of Invest PBB, which is the owner of the Answear brand.

“The slogan Unlimited Fashion Store refers not only to modernity, great brands and proximity of world fashion trends but also to openness, optimism, curiosity about the world and the impulse to look for your own style. Answear salons are functional and full of positive inspirations sales spaces. The interior design based on natural materials reflects the brands’ aspiration to keep the balance between technological advancement and responsibility for the environment” adds Krzysztof Bajołek.

Find out more about the company at www.answear.com

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Galeria Echo in Kielce is the largest shopping and entertainment center in the Swiętokrzyskie region.
In extended Echo Gallery customers will be able to shop in almost 300 stores.

At levels -1, 0 and 1 provided the wide range of commercial and service along with numerous restaurants, cafes and fast food. The two topmost storeys of the center were designed for entertainment and recreational functions. Customers shall have attheir disposal a body building gym, a fitness club, a 12-alley bowling, numerous restaurants, cafes and a playing ground for children an area approximately 300 sqm. Also on the second level of Galeria Echo will be located Dekorada with a selected range of equipment and interior decoration.

Total area of Galeria Echo shall equal approximately 159 000 sq.m., in which the leasable area shall take up 70 000 sq. m. Customers will be able to use approximately 2 300 parking places.

The new Echo Gallery shall be opened in August 2011.

The design of the Echo Gallery expansion and the multi-storey car park was created in the architectural studio Detan of Kielce and the design of elevation was created by the architectural studio Open Architekci of Warsaw.

www.nowa.galeriaecho.pl