For its 30th anniversary, the top-flight Italian fashion brand has decided to present itself to its customers in a new guise. The first Polish store sporting a totally new look and layout will open at the Libero multi-functional shopping and entertainment complex, just south of Katowice currently under construction. Terranova's two floors will occupy an area of 1,300 sqm and will be the largest store of any of its Polish locations.

The overall vision of the kind of place Libero will be, and its differentiation within the Katowice retail market, has turned out to be a really important success factor when renting out the available space. From the outset, we focused on the best location, exceptional comfort and facilities, as well as friendly architecture. In addition, aside from a strong list of branded stores, Libero's holistic approach has proved to be very attractive for the entertainment, special-event and gastronomy elements of the complex. This kind of approach to modern trade and entertainment is also shared by the global players such as Terranova, as it has selected the Libero complex for the launch of its new in-store concept in Poland. As a result of this latest contract, we are fast approaching the end of the leasing stage – says Michał Banasik, senior leasing manager in the Shopping Centres Department at Echo Investment. A new concept to celebrate hospitality The new Terranova concept draws inspiration from Italy, the brand's country of heritage. Customers will encounter wonderful new solutions and facilities that will make them feel very comfortable within the store, and enjoy shopping. For us, everyone is unique. That's why we want everyone who visits the Terranova shop to feel at home and to have a positive experience. And may each shopping trip, be the best present – says Andrea Arcangeli, Terranova's brand manager. He adds that while designing the in-store arrangement, he tried to reflect upon the atmosphere of the sunny and colourful Adriatic Riviera, which is world famous for its hospitality, sociability and positive energy. The first store in line with the new concept, debuted at the end of last year in Pesaro and will become the new store design in over 40 stores in 13 countries, within the end of 2018. Italian heritage – design straight from the Riviera To help create the new arrangement, the brand has invited the renowned British design studio Checkland Kindleysides, which has implemented design for the world's largest brands, including for Hermès, American Eagle, Adidas, Levi's and Converse. The designers, together with the brand owners, agreed that it is hard to find a better way to capture its uniqueness than referring to the symbols of the place from which Terranova hails - cheerful people, sun, sea and sea-washed wood. The architect and shop designer Giacomo Ferri, responsible for the whole project, emphasizes that the inspiration for the concept were real paintings and architectural forms characteristic of the Adriatic Riviera. - In order to reflect the climate of seaside promenades and the sandy Adriatic coast, we used various materials imitating sand or wood on the floor. We wanted our clients to quickly find out what zone they are in - adds Ferri. The designers emphasize that the new interior design of the salons right from the entrance is to welcome customers in true Italian style shouting: Ciao! All of the decorative elements and wall graphics have been designed in such a way as to encourage shoppers to pause briefly, to stop and focus on them. In addition, part of the surface of the walls is entirely intended to displaying products, as well sharing stories related to the brand. Terranova has also focused on the overall shopping convenience. Special shopping paths have been marked out in the salons, each in a different colour scheme. They are designed to smoothly guide customers through the shop's vast offer. Giacomo Ferri points out that their functionality is further enhanced by the specially selected lighting - reminiscent of the blue sky of the Riviera - and the furniture and stands marking out the aisles. What is also Interesting is the display of products, that are segregated into cubes stylized as wooden seaside boxes. Clear categorization is intended to help exhibit items from the latest collections. Everything fits-in perfectly with Terranova's core idea that fashion shopping should be friendly, casual, straight and fast. Terranova invests in innovation In the new concept, Terranova has also introduced some very clever & innovative solutions. The first of the two most important are, special touch screens installed inside the changing-rooms, through which customers can contact the salon assistants and ask, e.g. for a different size of the tried-on item. The second, much more advanced solution, is the interactive Digital Point panel. First of all, it combines shopping at a high-street store with that of the online store. Also, Terranova in-store customers can, or will be able to in the near future, as full Digital Point functionality is only available in Italy for now, perform tasks such as order items online with free collection in the store or opt for home delivery, try and return items bought in the e-shop or register for loyalty and gift cards. ABOUT TERRANOVA Launched in 1988, Terranova is the only Italian fast fashion brand with stores all over Italy and over 400 stores in 40 countries around the world, managed both directly by Teddy and  through the franchising format "on a sale-or-return basis". Terranova is a sunny and cheerful brand perfectly mirroring the heart-warming land it comes from. Full of love for life and a truly Italian passion for beauty. The same passion with which Terranova collections are created. Terranova offers young, affordable and trendy products, with attention to details and a large range of colours covering three essential styles, easy-glam, urban and sporty. A brand with good value and a quality/price ration among the best ones on the market that offers its customers a direct and honest experience and relation, because life is even more beautiful when you share it together. Libero is built at the intersection of Kościuszki and Kolejowa streets, where over 15 thousand vehicles per hour travel past during rush hour. Along with the rapidly-progressing construction process, an advanced commercialization process is being carried out. Over 95 pct of Libero has already been leased and among the Libero tenants are brands such as: Helios, Fabryka Formy, MkBowling, Centrum Medyczne HOLSAmed, Media Markt, RTV Euro AGD, H&M, Grupa LPP (Reserved, Mohito, Sinsay, Cropp, House), New Yorker, Guess, Medicine, Diverse, Carry, Orsay, Made in G, Greenpoint, Quiosque, Simple, Monnari, Triumph, Calzedonia, Gatta, Marylin, Vistula, Wólczanka, Lancerto, Lavard, Bytom, Giacomo Conti, Lee Wrangler, Big Star, CCC, Eobuwie, Deichmann, Gino Rossi, Wojas, Ryłko, Sizeer, Douglas, Rossmann, Apteka Europejska, Ochnik, Wittchen, SunLoox, Paris Optique, Tous, Pandora, Apart, W.Kruk, YES, Martes Sport, 4F, Puma, Smyk, Świat Zabawek, Empik, Świat Książki, Pepco, Komfort, Homla, Home&You, Flying Tiger, iDream, Sony Centre, Samsung, X-Console, Zebrano Rano, Papa Diego, Pizza Hut, KFC, McDonalds, North Fish, Bon Apetito, Food&Ball, Sushi Kofuku, Starbucks, So Coffe, Grycan, Lodomania and many more.
Libero in Katowice. New shopping experience. Libero is a new and exciting place on the map of Katowice - a fresh look at shopping, entertainment, recreation, and sport. It"s a friendly and comfortable space designed in a very fresh way, but with a classic aesthetic approach. A place for meetings, inspiration, fascination or even just a nice time spent. Over 150 stores, many restaurants, cafes, a cinema, a fitness club - Libero is the only place in the region with such a wide range of sports and recreation. It is also a modern, urban square with an amphitheatre, a seasonal ice rink, places for recreation, stationary games, and other outdoor activities. Since 2016, Libero has been a sponsor of the women's team, GKS Katowice. www.galerialibero.pl