The ‘home & garden’ market of the Bricomarché chain in the Echo shopping centre in Bełchatów enjoyed a lot of interest among customers.
The first day of Bricomarché"s operations in the Echo shopping centre confirmed that residents of Bełchatów and its immediate area waited for such an offer.
“I did not expect such high footfall, which translated into the turnover that exceeded our expectations. I can confidently say that the footfall and the number of transactions are above our average for Poland. The reasons for the success mainly result from an excellent location of the Echo shopping centre as well as the neighbouring Galeria Olimpia, which together create a complex providing a unique offer,” says Paweł Preus, managing director of Bricomarché in Bełchatów.
The Bricomarché shop in the Echo shopping centre has an area of 3,500 sqm. Customers can choose from 29,000 products and materials which are available in four main departments: construction, decoration, DIY and garden.
The development of the Bricomarché shop in Bełchatów is an effect of the revitalization of the Echo shopping centre which was carried out by Echo Investment.
“We are very satisfied that the opening of the Bricomarché shop was welcomed so enthusiastically. It confirms the rightness of the direction of changes which we adopted in the development strategy of our existing retail facilities. We do not just focus on the modernization of the interior and a change of the external architecture but first of all we continue to replenish the offer and extend the functions of our facilities. Galeria Echo in Kielce is an excellent example of this as we extended its offer to a shop of the Komfort chain as well as a Jula market, which is to be opened soon,” says Marcin Materny, director of Echo Investment"s Shopping Centre Department.
Bricomarché belongs to Grupa Muszkieterów – the largest franchise chain in the grocery and "home & garden" category in Poland. The group associates more than 240 independent Polish entrepreneurs who manage Intermarché grocery shops and the Bricomarché "home & garden" markets. The retail chain of Grupa Muszkieterów currently includes 205 Intermarché supermarkets and Bricomarché ones. The group is present in 6 European countries: Poland, France, Belgium, Portugal and the Balkans.