Now Yorker is one of the largest European companies in the Young Fashion sector. The Company's offer, comprising up-to-date most fashionable collection at reasonable prices, is targeted at young customers between 14 and 29 years of age.

The New Yorker's clothes are mostly sold under own brands: Fishbone, Fishbone Sister (sports & streetwear), Amisu (lady like highfashion), menswearlabel Smog and Censored (underwear i swimwear).
The chain of New Yorker stores includes nearly 450 outlets in 14 European countries. Ambitious plans provide for assuming the European leadership position on the Young Fashion market. By 2008,  there are going to be 650 stores under this sales network.